Holly Croft Photography is Finally Here!

Welcome, I am so glad you're here!

Today I am officially launching my new website, new logo & new photography name!

When I first started thinking about rebranding, I wasn't fully sure where I would end up. Would I continue using the name 'Photography by Holly'? Would I stick with the same generic watermark that anyone can purchase offline? I knew I was looking for my business to go to a new level, so rebranding was the way to go!

I began the process by having a new logo designed by the wonderfully talented Lauren Perry, who I met through The Rising Tide Society. After several mountain sketches, multiple calligraphy styles and subtle watercolor changes, together we created the best logo imaginable that captures my adventurous side, favorite colors AND my new married name!

Speaking of which, I am getting married in less than two weeks. WHAT. So again, the timing of my rebranding was perfect because it has allowed me to use my new last name, which is very exciting (but also slightly sad since I love my current last name too!).

SO, welcome to my website. Graduation season is beginning to wind down which means it's on to family and engagement sessions and WEDDINGS! I am so excited about my new logo, so I have posted every place I could possibly fit it on my website. Ooops! 

Happy Hump Day!